In February 2024, on the occasion of the ceremony marking the launch of HBL Zarai Services Limited, Sultan Ali Allana, Chairman – HBL said, “We have been actively pursuing programs and introducing solutions for the growth and progress of the Agricultural Sector since the privatization of the bank in 2004. Alhamdullilah HBL Group today is the single largest institutional provider of financial services for this segment of the economy, directly impacting over 350,000 farmers.